The Pop-Up as a Prototype of Event Design: A Case Study of the DEMO15/Pop Up

By José Silveira Dias, Maria Dulce Loução and Maria João Pereira Neto.

Published by The International Journal of Architectonic, Spatial, and Environmental Design

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As conceptual construction, the Pop-Up event delimits its lifecycle by anticipation, revealing itself retroactively in a participatory practice in which it is thought of as a project. This paper presents a case study as an empirical method for evaluating the Pop-Up as a prototype, integrated as part of a PHD investigation, focused on event design. Through the DEMO15 event, the Faculty of Architecture of the University of Lisbon disclosed the work of fifty finalists of Fashion Design. In collaboration with Rés-do-Chão(urban regeneration project), a showcase of works was exhibited in twenty-one traditional stores. The display area was located for fifteen days in Misericórdia, Lisbon. This Pop-Up event allowed for an interaction with the community, bringing scholars closer to the socio-cultural reality. It legitimized visibility for those involved by enhancing the attractiveness of the neighborhood, evaluating the commercial and artistic interest of the products presented directly with the public and promoting the prestige of the FA-ULisboa. The experimental and changeable character of the Pop-Up enables it as a prototype of the event design in ephemeral strategy, and its implementation legitimizes collaborative practices for consolidation of competitiveness and entrepreneurship, rehabilitation of architectural patrimony, public space and its relationship and proximity with the community.

Keywords: Pop-Up, Prototype, Event Design, Ephemeral Strategy

The International Journal of Architectonic, Spatial, and Environmental Design, Volume 11, Issue 2, pp.1-12. Article: Print (Spiral Bound). Article: Electronic (PDF File; 962.171KB).

José Silveira Dias

Assistent Professor, Researcher, Faculty of Architecture, Research Centre in Architecture, Urbanism, and Design, University of Lisbon, Lisbon, Portugal

José Silveira Dias is a Assistent Professor and Researcher at the University of Lisbon.Frequency of the 3nd year of the PhD in Design at FA-ULisboa in 2015/2016.Advanced Studies Program in Design at FA-ULisboa in 2013/2014 Master in Architecture at FA-ULisboa in 2012/2013.Degree in Architecture at FA.UTL in 1984/1989.Teaching practice in Design degree,Guest Assistant at FA-ULisboa since Feb 2015.Collaborator and member in the Research Centre in Architecture, Urbanism and Design (CIAUD) at FA/Ulisboa adviced by Full Professor Dr. Fernando Moreira da Silva, President of CIAUD, since Set 2014.Designer in Interiors, Exhibit and Retail Design since 2002.Architect since 1989.

Dr. Maria Dulce Loução

Assistant Professor, Faculty of Architecture, Research Centre in Architecture, Urbanism, and Design, University of Lisbon, Lisbon, Portugal

Maria Dulce Loução is an Assistant Professor at the University of Lisbon.PhD in Architecture at FA-ULisboa in 1993.Degree in Architecture at ESBAL in 1981. Degree in Interior Design and Equipment at IADE(School of Design)in 1979.Coordinator of the Master in Interior Architecture at FA-ULisboa since 2007.Coordinator of the Degree in Interior Architecture at FA-ULisboa since 2003.Vice-Director of the Department of Architecture and Project Coordinator at University Lusíada, Lisbon in 1998/2001.President of the Scientific Council and Project Coordinator at IADE in 1998/2001.Assistant Professor in Architecture and Interior Architecture since 1981. Books Atelier António Cézar, Do Mobiliário ao Espaço, Caleidoscópio, 2014, ISBN:978-989-658-278-4 Paisagens Interiores. Para um projeto em arquitetura, Caleidoscópio, 2013, ISBN.978-989-658-226-5

Prof. Maria João Pereira Neto

Assistant Professor, Faculty of Architecture, Research Centre in Architecture, Urbanism, and Design, University of Lisbon, Lisbon, Portugal

Maria João Pereira Neto is an Assistant Professor at the University of Lisbon. PhD in History at Universidade Portucalense in 2007.Master Degree in Sociology at ISCSP in 1993.Degree in History at FL-ULisboa in 1981.Degree in Human Resource Management and Work Psychology at ISLA in 1982.Assistant Professor in Social and Human Sciences: Sociology, Demography and Anthropology since 1982. Assistant Professor in History: Art, Architecture, Design, Culture, Scenography and Spectacle since 1982.Scientific research and professional consulting in Social Sciences since 1978.Senate member of the Universidade de Lisboa, for the quadrennium 2013–2017.